International Pricing Forum

L'INTERNATIONAL PRICING FORUM est le plus grand événement autour du pricing organisé en France. Il se tiendra à Paris les 4 et 5 Juin 2019 aux Salons France-Amériques.

Du 04 au 05 Juin 2019

9-11 Avenue Franklin Delano Roosevelt, 75008, Paris, France



Intervenants

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Programme

08:30 am - 09:00 am
WELCOME COFFEE
09:00 am - 09:10 am
OPENING REMARKS
09:10 am - 09:50 am
FIRST 90 DAYS IN PRICING: FROM ACCELERATED LEARNING TO EARLY WINS

1) Shortening the learning curve
* Understand your go-to-market strategy and the associated pricing tactics
* Consolidate your pricing expertise thanks to the 70/20/10 model
* Get to know the organizational culture and its impact on pricing

2)  Building a suitable positive new momentum
* Secure early wins to increase your credibility
* Negotiate success by using the CPR framework
* Achieve alignments and create cross-functional alliances

09:50 am - 10:20 am
HOW TO SYNCHRONIZE SHORT-TERM AND LONGER-TERM ACTIONS IN PRICING TRANSFORMATION ?

1) Using quick wins to build pricing momentum

2) List price optimization : example of a successful methodology

3) Training : how to integrate pricing into your DNA

10:20 am - 11:00 am
ROUNDTABLES : CROSS-INDUSTRY EXPERIENCE SHARING
1) Quick wins tactics & management
2) Aligning with the big picture : keeping the long-term view
3) Internal communication
11:00 am - 11:20 am
BREAK
11:20 am - 11:50 am
THE PARADOX OF NEGATIVE PRICES

1) How can such a situation happen ?

2) Acting on customers' consumption to better control prices

11:50 am - 12:20 pm
HOW TO KEEP UP WITH RAPID CHANGES IN THE PRICING DISCIPLINE 2020-2025

1) Current challenges in Pricing and how they are evolving

2) Consumer behavior changes and implications for pricing

3) What your future pricing capabilities should look like

12:20 pm - 01:40 pm
LUNCH
01:40 pm - 02:20 pm
STARTING A BEST-PRACTICE PRICING DEPARTEMENT AND LAUNCHING QUICK WINS

1) Growing the organization and creating year-long recurring processes

2) Professionalizing the pricing culture within the company

3) Which quick win actions to implement from the start

02:20 pm - 03:00 pm
HOW TO SETUP ACTIONABLE PRICING METRICS

1) Profit drivers and Pricing performance 

2) Managing Pricing action plans 

3) Driving adoption 

03:00 pm - 03:10 pm
QUICK BREAK TO FIND YOUR NETWORKING TABLE
03:10 pm - 04:10 pm
SPEED NETWORKING
04:10 pm - 04:40 pm
THE LEGAL DOS AND DONT'S IN PRICING

1) Agreements : price fixing and resale price recommendation 

2) Unilateral behaviour : recognizing abusive and discrimatory prices 

3) Dynamic pricing : which are the risks and how to avoid them ? 

04:40 pm - 05:10 pm
HOW TO MANAGE PRICE & PROMOTIONS WITH THE GROWING IMPORTANCE OF GOOD DEALS AND PRODUCT RECOMMENDATIONS

1) How did the promotional calendar and the consumers behaviours evolve in recent years?

2) Social shopping : what is it? And how can brands and retailers benefit from it?

3) Choosing the good mix between regular pricing and promotion level to optimize your sales while driving engagement and loyalty for your brand

05:10 pm - 05:40 pm
BREAK
05:40 pm - 06:20 pm
PRICING GAME: THE PRICE BUBBLE

Your team will be launching an original sparkling wine on the market : what pricing strategy will you choose ?

The game will be co-animated by a oenologist & entrepreneur actually launching the product in Asia this summer : you can help her choose the best strategy ! 

We will conclude with a tasting of the product.

06:20 pm - 07:30 pm
COCKTAIL
07:30 pm - 10:00 pm
DINNER

Exposant

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